Sustainability, climate change, how we're affecting the world and the environments we interact with has become more and more of a concern to people. Everywhere I look I see advertising that speaks to the need to integrate meaning into our work and create a more sustainable way of life. It seems like it's a new thing but is it really? Of course the first thing I do when I get interested in a topic like corporate social responsibility (the buzzword for doing the right thing), and sustainability, is start researching. My research led me to this great book. The Responsible Business: Reimagining Sustainability and Success by Carol Sanford.
What strikes me as the most interesting in this book is how this book creates a relationship between the business and the stakeholders. In addition, it expands the concept of a stakeholder to include the earth, the community in which the business resides and the employees of the business. With an eye to that, although potentially hard to juggle, how could a company not be responsible and then ultimately successful? Isn't this how they did in the days of settling communities? People needed to come together and help each other and share access to resources.
Imagine if every company made decisions based on what met the needs of not only the owners but the employees, the environment, the community and the company?
What a world it would be.
This is a book well worth reading, now go out there and be amazing.